Demographics
Regional Information Center (RIC)
A partnership between the Pratt Library and the Baltimore Metropolitan Council, the RIC carries regional and urban planning materials that focus on demographics, economic development, and urban planning.
U.S. Census Bureau
Provides demographic statistics for the United States. Areas of interest for those starting or already in business are the Economic Census and American Factfinder.
Databases
The following databases are available with a Pratt library card.
Business and Company Resource Center
Research industry trends, marketing data, business rankings and market share along with company financials and history.
ReferenceUSA
This database provides addresses only rather than articles. Culled from U.S. yellow pages, you can find companies by size, sales, yellow page entry, and geographic region. This allows you to market or advertise yourself, do business-to-business (B2B) business, and find competition.
Print Sources
Community Sourcebook of Zip Code Demographics. (XHA203.S66) This source broadly categorizes products and services and lists where people spend their money by zip code.
Household Spending: Who Spends How Much on What (XHC110.C6H662003Q)
Charts show categories and breakdown of how households spend their money.
Best Customers: Demographics of Consumer Demand (XHC79.C6B47 2005Q)
Categorizes products and their customers, illustrating how individuals spend their money.
American Marketplace:Demographics and Spending Patterns (XHA214 .A44 2003Q)
Shows purchasing trends of the types of products people are purchasing.
Market Share Reporter (XHF1040.8M37Q)
Provides charts that show types of products, brands and services that people purchase and use. Illustrates market presence and where a business can fit in.
